Who am I

I am Paul Bica, a photographer and videographer with over 10 years of experience in the visual field. My passion for imagery began with the desire to show that even the simplest detail can be transformed into an authentic and memorable visual story. Over time, photography and videography have become more than just a profession for me – they are the way I create emotions and strengthen visual identities.

My education in Visual Arts, specializing in Photo-Video and image post-processing, provided me with a solid foundation that I have developed through projects carried out in both Romania and Austria. Throughout my career, I have collaborated with brands and companies across diverse industries – from restaurants and local businesses to international corporations and corporate events. I have delivered complete visual campaigns, including product photography for websites and catalogs, editorial-level food photography for cookbooks and retail products, portraits and branding imagery for the fashion and beauty sector, as well as video projects such as promotional films, showreels, and content for conferences and online platforms.

I believe in the power of visual content to strengthen a brand’s message and to build a genuine connection with its audience. That is why I approach every project with professionalism, attention to detail, and a constant drive to deliver visuals that carry emotion, clarity, and added value.

Today, I am based in Austria, yet I remain open to international collaborations. If you are looking to transform a brand, a product, or an event into a compelling visual story, I would be glad to discuss your next project together.